Our Collective Objective is to help design a more inclusive, equitable, and regenerative planet. We use strategic branding and design as a force for good to enhance purpose-driven people, businesses and ideas to connect with, educate and inspire your audiences.
Because we truly believe that design and creative thinking can change the world. This may seem too big a challenge to solve, which is why we also believe that we can't do it alone, and are committed to sharing our expertise to help our collaborators enhance and articulate their goals on their purpose-driven journey.
Whilst this is a key driving force for whom we collaborate with, we also use business as a force for good in support and advocacy for particular partnerships and communities that we believe in.
This impact page will record our commitment to driving for positive impact and advocating for the causes and initiatives we believe in.
Aligning our principles & goals
We screen all new clients based on whether their mission aligns with one or more of the UN Sustainable Development Goals to prioritise those who exist to have a positive impact, and we are working towards the majority of our work supporting businesses that are impactful by design.
However, we select individuals and businesses whose ideas, products, or services genuinely excite us, and together we can make the every day just that little bit better.
Healthy revenue = bigger donations for 1% FTP
We are a proud 1% For The Planet member, an additional driver to create and healthy a successful business. The healthier our yearly revenue can be, the more significant our 1% donation impact will be.
Our inaugural contribution for our first-year commitment has been split 50/50 towards the Planet Impact Fund and Greening Australia, one with a global perspective and the other our local approach here in Australia.
We have also been a member of the Australian Conservation Foundation (ACF) since we launched the business to preserve the nature we're so lucky to be surrounded by in this country.
Our B Corp certification journey
This year, we've been working towards a substantial goal of becoming a certified B Corp, which we hope to achieve by the end of 2023.
We're excited to be part of the global movement that shares our vision of a more inclusive, equitable and regenerative economic system and to join the community of like-minded people who share our ambition for using business as a force for good.
Working with our collective ecosystem, our objective is to use business as a force for good to positively impact our clients, collaborators, and, just as importantly, our team.