Our Collective Objective is to use strategic branding and communication to help design a more inclusive, equitable, and regenerative planet.

As our name suggests, we’re united by the values and goals that we share with like-minded individuals, companies and progressive ideas that aim to communicate, inspire – but most importantly – positively impact the world around us.

Our obsession is using the power of creativity to design meaningful brand experiences to help meet our clients’ objectives, to do something positive for society, the environments in which we live and ultimately, our planet.

Positive contributions can come in all different forms. It can be a not-for-profit venture, an ingenious invention or  a product or service that just makes people feel happy. As long as it’s genuinely making our world a better place, we want to get behind it.

OUr Methodology

The creative process can be a daunting task. While it can become complex at times, we trust our proven methodology, which can ultimately be simplified down to Curiosity, Collaboration & Creativity.

01 Curiosity

Our research and understanding phase.

Working closely with you and with a strong desire to fully know the task at hand, we listen, question, research, discover, unearth, workshop, discuss and absorb to gain a complete understanding of your objectives. That requires us to know your business, your people, your products or services and most importantly, your audiences.

02 Collaboration

The strategic thinking, distilling, thinking and problem‑solving phase, and we do this objectively.

Using the well-informed project background with absolutely no assumptions, we take the time to think. To simplify the complex, distil the insights, structure our findings and ultimately define the opportunities to articulate a well-defined project foundation with purpose and meaning. Only then do we let our imagination run wild.

03 Creativity

Now for the fun part — where the design and visual communication begins.

We play, create, produce, combine, test, craft, and refine visual & verbal narratives to create something unique and of value to make you stand out within your market place. With solid foundations in place, we build flexible brand systems and guides that help you connect with your audiences effectively and consistently.

The Results

Working with you, we collectively unearth authentic stories, craft flexible brands with unique hearts that fulfil your objectives and ultimately connect you with your audiences’.

Our Services

We are brand specialists who can build new identities, reinvigorate old loved ones and reposition existing entities, all for future success.

Brand Strategy


Workshop Facilitation

Purpose, Vision & Values


Brand Architecture


Brand Messaging Pillars

Brand Design

Brand Identity

Art Direction


Tone of Voice

Brand Guidelines

Experience Design

Digital Design

Environmental Design

Motion Design

Campaign Design

Print Design

Our People

We are a collective of experienced: creatives, designers, thinkers, strategists, copywriters, developers, project managers & producers. But more than that we are committed individuals and passionate believers, dreamers and doers that care about our planet and the people we share it with.

Dean Hazelgrove

Founder & Strategic Creative Director

Ebony Goh

Brand & Motion Designer

Matt Player

Brand Designer & Copywriter