As our name suggests, we're united by the values and goals that we share with like-minded individuals, companies and progressive ideas that aim to communicate, inspire – but most importantly – positively impact the world around us.

And our obsession is using the power of creativity to design meaningful brand experiences to help meet our clients' objectives, to do something positive for society, the environments in which we live and ultimately, our planet.

Positive contributions can come in all different forms. It can be a not-for-profit venture, an ingenious invention or  a product or service that just makes people feel happy. As long as it's genuinely making our world a better place, we want to get behind it.

Our Methodology ~

The creative process can be a daunting task. While it can become complex at times, we trust our proven methodology, which can ultimately be simplified down to Curiosity, Strategy & Design.

Curiosity ~

Our research and understanding phase. Working closely with you and with a strong desire to fully know the task at hand, we listen, question, research, discover, unearth, workshop, discuss and absorb to gain a complete understanding of your objectives. That requires us to know your business, your people, your products or services and most importantly, your audiences.

Strategy ~

The distilling, thinking and problem-solving phase, and we do this objectively. Using the well-informed project background with absolutely no assumptions, we take the time to think. To simplify the complex, distil the insights, structure our findings and ultimately define the opportunities to articulate a well-defined project foundation with purpose and meaning. Only then do we let our imagination run wild.

Design ~

Where creativity reigns and the fun begins. We play, create, produce, combine, test, craft, and refine visual & verbal narratives to create something unique and of value to make you stand out within your market place. With solid foundations in place, we build flexible brand systems and guides that help you connect with your audiences effectively and consistently.

Results ~

Working with you, we collectively unearth authentic stories, craft flexible brands with unique hearts that fulfil your objectives and ultimately connect you with your audiences'.

Our Services

We are brand specialists who can build new identities, reinvigorate old loved ones and reposition existing entities,
all for future success.

  • Brand Strategy
  • Research
  • Workshop Facilitation
  • Positioning
  • Purpose, Vision & Values
  • Value Proposition
  • Brand Architecture
  • Naming
  • Taglines
  • Brand Messaging Pillars
  • Brand Design
  • Brand Identity
  • Copywriting
  • Tone of Voice
  • Art Direction
  • Brand Guidelines
  • Experience Design
  • Digital Design
  • Environmental Design
  • Print Design
  • Motion Design
  • Campaign Design

Our People

Portrait of Dean Hazelgrove - Founder & Strategic Creative Director

Dean Hazelgrove - Strategic Creative Director

Founded by Dean, Collective Objective is more than just about the individual. Our aim is to utilise the power of creativity and design to make a positive impact on the world around us.

Building upon his 16+ years of brand & communication design experience, Dean felt compelled to build a collaborative, open & safe environment that invites clients, colleagues and suppliers to bring their collective expertise to the table.

By working with you, not for you, he firmly believes that collectively we can design truly unique and impactful solutions that create positive change.