Olive Tree Bookkeeping

Empowering You and Your Business

Visual of OTB business cards to subtle gloss textures

A beautifully simple brand built upon four key principles that Angela swears by in her detailed process and everyday practice. All with a human touch making OTB a bespoke, boutique bookkeeping business that delivers financial clarity with genuine care.

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Olive Tree Bookkeeping

Project Scope

Brand Workshop

Brand Positioning

Brand Messaging Pillars

Brand Identity

Art Direction

Website Design & Build

Social Profiles

Email Signature



Olive Tree Bookkeeping has been in business for 10+ years with a steady and loyal customer base. Angela, the principal bookkeeper and founder, was looking to the future to grow the operation. However, the communications felt generic, and the visual identity was a little tired and dated. It was time for a brand refresh.

Following our Curiosity research phase, key insights emerged to help define the brand's visual identity and overall tone. Bookkeeping is about process, order and accuracy with business financials. Ultimately the foundation of any successful bookkeeping service.


What makes OTB unique is how Angela champions consistency with regular check-ins for an efficient and effective process. And whilst it is all about the numbers, there's a strong belief that your people count too. We called it 'being' human.

Four fundamental business principles were established: Empowering You and Your Business, Acute Attention to Detail, We Champion for Consistency and The Human Side of Numbers. Each is a part of the holistic service that assists you to organise, interpret and understand your financial story.

We Are Olive Tree Bookkeeping.
Empowering You And Your Business.

“ Working with Dean and Collective Objective exceeded our expectations. Their professional process instilled trust and confidence that we were in the right hands.

And the brand discovery workshop was invaluable in helping us truly understand who we are and what we do. Resulting in a unique outcome that not only sets us apart but is something we are proud of.

Angela Galla – Olive Tree Bookkeeping

Smiling Portrait of Angela Galla on a lavender colour backdrop

A beautifully simple but structured, repeat baseline grid created the visual identity foundations with a subtle link to the regular and often process.

With bookkeeping being all about your numbers, a visual gift presented itself through the numerical dotted zero. It was our opportunity to bring to life 'the human side of numbers' whilst making it the distinctive feature of the brand logotype at the same time.

Visual of OTB business cards to subtle gloss textures