Olive Tree Bookkeeping has been in business for 10+ years with a steady and loyal customer base. Angela, the principal bookkeeper and founder, was looking to the future to grow the operation. However, the communications felt generic, and the visual identity was a little tired and dated. It was time for a brand refresh.
Following our Curiosity research phase, a few key insights emerged that would help define the brand's visual identity and overall tone. Bookkeeping is about process, order and accuracy with business financials. Ultimately the foundation of any successful bookkeeping service.
But what makes OTB unique is how Angela champions for consistency with regular check-ins for an efficient and effective process. And whilst it is all about the numbers, there's a strong belief that your people count too. We called it 'being' human.
Four fundamental business principles were established: Empowering You and Your Business, Acute Attention to Detail, We Champion for Consistency and The Human Side of Numbers. Each is a part of the holistic service that assists you to organise, interpret and understand your financial story.
We Are Olive Tree Bookkeeping.
Empowering You And Your Business.
A beautifully simple but structured, repeat baseline grid created the visual identity foundations with a subtle link to the regular and often process.
With bookkeeping being all about your numbers, a visual gift presented itself through the numerical dotted zero. It was our opportunity to bring to life 'the human side of numbers' whilst making it the distinctive feature of the brand logotype at the same time.